Value Added Products
VALUE-ADDED PRODUCTS
The new age convergent media trends and the advanced media technology supporting it has posed
numerous business opportunities in this segment. TECHx aspires to utilize its platform for taking
advantage of these possibilities in the segments of convergent journalism and internet & media
technology, and has designed numerous services and value-added products.
B2B SERVICES
MEDIA CONSULTANCY
TECHx offers consultancy services to news media organizations to reinvent their editorial models, strategies, products, design, newsrooms, workflows and narratives for the digital age. The consultancy
services include:
• Digital transformation
• Strategy
• Newsroom organization & workflows
• Paid content models
• Mobile revenue strategy
• Turnaround & revenue diversification
• Commercial & sales team’s integrations
and transformation
• Editorial concepts for digital & print
• Design for digital sites and print
• Digital narratives expertise
ADVERTISING SERVICES
With the help of rich expertise and skill sets in above the line and below the line advertising, TECHx offers the advertising strategy and services finding the right balance between digital and print and analysing the methods by which a brand can attain the optimal reach. Thanks to our goodwill in the industry, TECHx also possess excellent media buying abilities that promises great prices and better placements for our advertising services that includes:
• Print advertising
• Radio advertising
• Outdoor advertising
• Digital advertising
DIGITAL MARKETING SERVICES
Digital marketing services offers result oriented marketing campaign to clients to reach their audience through multiple channels to achieve lead generation and brand awareness. The digital marketing services includes:
• Website design & development
• Social media marketing
• HubSpot & Inbound marketing services
• Search engine marketing & optimization
• Email marketing services
• Pay per click advertising
• Mobile application development
• Sales lead generation
• Web 3.0 services
• Metaverse services
SOCIAL MEDIA ANALYTICS
TECHx social media analytics offers analytics algorithms that leverage the massive datasets to track consumer profile and behavior and assists client in:
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Understanding customer sentiments, predicting trends, and staying ahead of the competition.
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Creating automated solutions to connect with customers on a real time basis through digital media.
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Calculating Return on social media marketing investments.
CONTENT VERIFICATION
SERVICES
In collaboration with strategic partnerships, TECHx content verification services offer to detect, identify and verify news at speed to help debunk misleading viral claims in various publishing platforms . The verification investigations are free from bias, educational and based on evidence. They include photos, videos and multiple sources to provide answers to the reader’s queries. The content verification services include:
• Viral identification
• Fact checking
• Media literacy training
• Analysis of misinformation trends
NEWS MEDIA
TECHNOLOGY SOLUTIONS
TECHx news media technology solutions offers end-to-end consultancy, technology, and tools to enable news media companies to digitally transform and to optimize performance of news media operations at par with the changing trends in publishing platforms ranging from content management systems to metaverse. The various news media technology solutions TECHx offers include:
• Digital news gathering solutions
• Cloud Solutions
• Network Solutions
• Publishing technology solutions
• Distribution technology solutions
NEWS PORTAL ENTERPRISE
SUBSCRIPTION
TECHx offers custom packages for businesses to avail featured benefits from TECHx news and access to premium content. Some of the featured benefits include:
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Premium business directory listing & company profile Getting featured in category search results
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Options to showcase up to 20 products and generate leads.
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Special discount on TECHx events.
And some the TECHx premium content includes:
• Industry outlook & market watch
• Trend analysis
• Knowledge reports
• Whitepapers
• Policy analysis
• Research papers
PERIODICAL PUBLISHING
TECHx periodical publishing for businesses offers avenues to publish sponsored content about their products, business initiatives, opinions, advocacy, and success stories. The various periodical publications of TECHx include:
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Daily publishing online portals, social media platforms, and YouTube channels.
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Weekly publishing news letters
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Monthly magazines and special edition magazines
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Annually publishing books
CONTENT DISTRIBUTION
TECHx content distribution services offer clients access to premium digital publishers in India via a self-
serve platform. Clients can publish their articles online in the shortest possible time through content syndication networks and enabling successful connection with their target audience. Some of the added value to the marketers include:
• Attracting new audience with online syndication
• Expanding industry reach
B2C SERVICES
E -COMMERCE FOR TECHNOLOGY PRODUCTS
TECHx e -commerce offers an exclusive market place for technology products and services helping customers find technology products and services at one-stop shop online. The various products and service categories offered in the market place covering a wide range of segments from IT to lifestyle includes:
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Home-specific products & solution
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Business-specific products & solutions
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User-specific products & solutions
CONTENT SELLING
TECHx content selling services offers world class content from TECHx and other leading media organizations and helps clients access a range of coverage including news, images, videos, infographics, archives, and content APIs at a single destination.
QUALITY STREAMING CONTROL
TECHx quality streaming control solutions to ensure quality of content end-to-end through the video workflow, and scaling it to numerous programs, allowing clients to log, raise alarms, report on status, and notify of issues anywhere in the end-to-end system. The solutions offered in quality streaming control includes:
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Solutions for flawless delivery of live and VOD streaming content.
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Real-time content monitoring solution for the delivery of error-free linear broadcast of superior quality video.
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Audio/video analyzers for standards compliance, debug, and interoperability of encoded streams.
RESEARCH, MARKET INTELLIGENCE AND
KNOWLEDGE PUBLISHING
Research, market intelligence and knowledge publishing services of TECHx is platform that employs a combination of machine learning, algorithms, data and visualizations to help large enterprises with informed decision making. Some of the solutions TECHx offers in research, market intelligence, and knowledge publishing are:
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Market analytics and visualization
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Exclusive data
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Research overviews & papers
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Analyst briefings
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Whitepapers
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Knowledge reports
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Industry outlooks
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Books
NEWS PORTAL USER
SUBSCRIPTIONS
TECHx news portal user subscription offers premium content such as expert opinions, research reports and market insights to users at a standard subscription fee. The subscription also includes various featured benefits such as:
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Getting featured in search results and job applications.
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Provision for up to 5 guest posts per month.
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Privilege to check who viewed their profiles.
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Access of premium content.
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Special discount on events & product launches
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Free access to monthly meetups.
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Limited access to TECHx developed e-learning content.
TECHNOLOGY MEDIA SCHOOL
TECHx Technology media school offers courses in advanced digital journalism enabling aspiring journalists and journalism professionals to be equipped with digital technologies including web 3.0 and metaverse practices. Some of the basic learning outcomes of the course includes:
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Digital news gathering
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Verification and reporting
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Publishing efficiently on social media
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Digital wellness and resilience
TECHx MOOC
TECHx MOOC offers curated technology courses from various industry experts, training institutions, MNCs, and universities for students and professional in technology domain addressing the immediate requirement in the rapidly changing technology job market. The platform also offers scholarships, financial assistance, certification, and placement support.
C2C SERVICES
TECH INFLUENCER AGGREGATION
Tech influencer aggregation services offer a platform for technology content creators to unite with technology brands. Platform allows brands to list their influencer marketing requirements to receive proposals from influencers across the globe. Influencer or creators can find these listed requirements for influencer marketing campaigns for different social media platforms and choose appropriately. Some of the features of the influencer aggregation platform includes:
FOR CREATORS:
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Referral sales opportunity
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Team sales opportunity
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“Become a store front” opportunity
FOR BRANDS:
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Shout-out campaigns
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Give-away campaigns
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Affiliate campaigns
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Bespoke campaigns
JOB PORTAL
TECHx job portal offers platform for tech employers to hire tech resources and for tech job aspirants to land their dream tech jobs. Some of the features of the platform includes:
FOR EMPLOYERS:
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Job posting
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Resume directory
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Recruitment management system
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Employer featuring
FOR EMPLOYEES:
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Job search
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Resume builder
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Salary guide
GIG PORTAL
TECHx Gigs is a talent marketplace that matches tech contract workers with gigs at technology organizations and projects across the globe. Some of the features of the platform includes:
FOR EMPLOYERS:
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Freelancer directory with standard pricing and portfolio
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Communication with freelancers and freelancer project monitoring features
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Payment features
FOR EMPLOYEES:
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Gig directory
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Freelancer featuring
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Project management system
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Payment management system
TECHNOLOGY DIRECTORY
TECHx technology directory is a platform for technology businesses to list their products and services and for the users (businesses or individuals) to find them under respective categories. Some of the features of the TECHx technology directory includes:
FOR BUSINESSES:
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Product profile listing Vendor Portal access to manage your product profile description, feature lists, marketing assets, and more.
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Turnkey review collection services Pay-Per-Click (PPC) campaign management
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Competitive comparison
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Account-level identities and firmographic data for all visitors
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Daily export of buyer activity data; also available to sync into existing systems through API
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Product awareness, buyer engagement, and purchase intent scores to quickly segment and target the right accounts.
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Reviews
USER-GENERATED CONTENT PLATFORM
TECHx user-generated content platform is an online publishing platform for writers (users) to blog about various tech related topics and for readers to find them. The user-generated content platform also offers
user-interest specific ad spaces for technology advertisers to optimally reach their audiences.
FOR USERS:
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Directory of products and services
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Product/service alternatives
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Product/service comparisons
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Top lists
